Tips and tricks for improving your scicomm #2

Every Sunday over on my Instagram page, I share my weekly tips and tricks for improving your science communication. These can range from tips for public speaking, or using social media as a scientist to getting familiar with theories and evidence in the scicomm and public engagement space such as science capital.

Every so often I want to share a recap of those posts here on my blog so you never miss out on my advice and things I am learning myself as I navigate my way through a professional science communications career too.

So, here is the first Scicomm Sunday Highlights recapping edition 13 to the latest edition number 16.

You can find other Scicomm Sunday posts here:

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Scroll down to get your tips on building trust and credibility, setting scicomm goals with a clear message & finding the right medium for you!

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#13 – Building Trust & Credibility

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SCICOMM SUNDAY #13 πŸ—£ Your weekly tips & tricks for improving your science communication! . This week I want to talk to you about… . BUILDING TRUST & CREDIBILITY πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘¦ . In Edition #11, I shared with you a scicomm 101 starter toolkit πŸ› for those looking to get into scicomm or ways they could look into improving. For the next few editions I thought I would go a little more in depth. . Getting an audience to engage with your science is really important for the research circle of life. But can be tricky. You have to make your science an entertaining story, but who delivers the message can be just as crucial to scicomm success. And someone who is trustworthy and credible is who your audience is looking for. . Audiences see trustworthiness as a motivation to be truthful, so I thought I would share a few ways which could help you out: . 🀞🏻 Be yourself – audiences like familiarity so whether you do scicomm on social media or at live events, make sure to show a little bit of yourself. Show your warmth & how you are relatable to them. People are more inclined to trust someone if they know you. 🀞🏻 Show your evidence & resources – whatever you're sharing make sure you share where you got things from with your audience. Or how you do things in the lab – which will help towards the familiarity again. But the audience will also be shown that you know what your doing and so help build credibility too by showing competence. 🀞🏻 Be sincere & respectful! Be loyal, but also be accountable! Dont be afraid to admit when you have got things wrong & made mistakes. Dont be afraid to share the bad with the good. 🀞🏻 Be a thought leader & stand up for the things you believe in. Opinions held in secret are never going to make a difference. . Those are just a few ways but the overarching theme is to be yourself. That's why it's important for me to show my life on here just as much as the science itself. After all its backed my research now thanks to the Scientists who Selfie project. . What about your fave scicommers make you trust what they are sharing with you? . . Edition 13, over and out! . πŸ’•

A post shared by πŸ”¬Dr Soph Arthur 🌻 (@soph.talks.science) on

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#14 – Establishing Scicomm Goals

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SCICOMM SUNDAY #14 πŸ—£ Your weekly tips & tricks for improving your science communication! . This week I want to talk to you about… . ESTABLISH A GOAL OR TWO πŸ₯… . In Edition #11, I shared with you a scicomm 101 starter toolkit πŸ› for those looking to get into scicomm or ways they could look into improving. For the next few editions I thought I would go a little more in depth. . There are so many ways that you can engage and communicate πŸ—£ your research, but not all of them are suitable for your identified audience. Knowing what your aims are will help you work out how to engage with them. . So here are three steps to setting goals and targets for your scicomm or public engagement: . πŸ” Know what has been done before – if this is a new event to you, see what others have done before and see who attended, what worked well and what didnt. If you have held similar events before, take some time to see who you reached last time, what worked and didnt again. Or if it's a digital event, you might want to see what the baseline metrics πŸ“Š are. . πŸ”Ž Identify lessons learnt – by reviewing what's happened before you can work out how you need to plan for this time to improve or achieve what you want to . πŸ†What will be successful – when planning your scicomm, you need to start at the end. What will make your event a success in your eyes so you can make your plans on how to achieve those goals. Maybe you want to increase your social post engagement by 5% or increase your festival attendees by 10% . Once you have these sussed out you can make your goals πŸ₯… and targets, and then the timelines and actions you need to achieve that. . But when it comes to setting goals, always remember to make SMART goals: Specific – a detailed and meaningful goal Measurable – so you can track progress Attainable – your goal must be realistic Relevant – your goal must align to your scicomm motivation Time based – set a deadline so you can track progress . That's just some tips to get you started! What scicomm or engagement projects do you want to start and what are your goals for it? What else do you want to know about scicomm goals and targets? . . . Edition 14, over and out! . πŸ’•

A post shared by πŸ”¬Dr Soph Arthur 🌻 (@soph.talks.science) on

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#15 – Finding your Key Message

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#16 – Picking your Medium or Platform

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SCICOMM SUNDAY #16 πŸ—£ Your weekly tips & tricks for improving your science communication! . Welcome to the first Sunday of 2020 and the return of Scicomm Sunday πŸ™ŒπŸ» . This week I want to talk to you about… . PICK YOUR MEDIUM OR PLATFORM πŸŽ₯πŸ’»πŸ“± . In Edition #11, I shared with you a scicomm 101 starter toolkit πŸ› for those looking to get into scicomm or ways they could look into improving. For the next few editions I thought I would go a little more in depth. . Science communication & engagement is often thought of as just going into schools. Oh how wrong that perception is! . There are so many ways that you can do scicomm: πŸŽ₯ Videos πŸŽ™Podcasting πŸ“Writing πŸ”Research πŸ—£ Speaking 🎨 Art 🎟 Event planning πŸ“±Social media And many many more . There is not one right or wrong way to do it. And everyone has different passions and skills and ambitions. PLUS our audiencesπŸ‘₯ like getting their information and learning through all different mediums too. . To find which one is right for you, the best advice I can give is just to give them all a go! Find which ones you like more and narrow it down, or the ones you want to learn more about for your career development perhaps. . After you havent worked out the ones for you, get to know some of your favourite scicommers who use that medium and ask them about tips and tricks and which equipment and software you can use. . But gives things a go. What's the worst that could happen. . What way do you like to do scicomm? Have you tried any others? What are your top tips for the medium you use? . . . Edition 16, over and out! . πŸ’•

A post shared by πŸ”¬Dr Soph Arthur 🌻 (@soph.talks.science) on

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Remember you can learn even more communication and engagement lessons and tips every Sunday over on my Instagram. Make sure to set up notifications so you don’t miss a post!

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What scicomm tips and tricks so you want to learn about? Let me know in this form below so you can get the info and advice you need to improve your scicomm!

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